Pneuma Respiratory is revolutionizing smoking cessation with a non-heated, water-based aerosol device that delivers nicotine without the harmful toxins found in traditional smoking and vaping.
the challenge
Pneuma Respiratory approached Mountain Dev with a groundbreaking but challenging vision: create a mobile application that could do something that had never been done before—track every single puff a smoker takes from their device in real-time. This level of precise usage tracking would allow users to visualize their consumption patterns, set goals, and gradually reduce their nicotine intake. Technical requirements: Developing reliable Bluetooth connectivity between the mobile app and Pneuma's proprietary hardware device, Creating an intuitive interface that could visualize complex usage data in a motivating, non-judgmental way, Designing a support system that would be available to users 24/7 during critical moments in their quit journey, and Building a system that could adapt to each user's unique smoking habits and cessation goals.
the solution
Mountain Dev tackled this challenge by creating a comprehensive mobile application that seamlessly integrated with Pneuma's hardware through sophisticated Bluetooth protocols. Our solution included:
- Advanced Bluetooth Integration: We developed a robust communication system between the app and Pneuma's device that captured each puff with precision timing. This required creating custom firmware interfaces and implementing sophisticated error handling to ensure reliable data transmission.
- Intuitive Usage Tracking Dashboard: We designed an engaging, easy-to-understand dashboard that visualizes usage patterns across various timeframes—daily, weekly, and monthly. This helped users identify triggers and patterns in their smoking behavior, empowering them with knowledge to make better decisions.
- AI-Powered Support Assistant: We developed an innovative AI chatbot specifically designed to support smoking cessation. This feature provides: 24/7 personalized support and motivation when cravings strike, Evidence-based strategies for overcoming nicotine dependency, and Celebratory reinforcement when users reach milestones in their quit journey. The AI assistant learns from each interaction, becoming increasingly personalized to each user's unique challenges and preferences.
the process
- Vision Alignment & Technical Discovery: We began by collaborating closely with Pneuma’s leadership and engineering team to understand the unique capabilities of their proprietary device. This phase focused on aligning the technical roadmap with their goal of real-time puff tracking and personalized user support.
- Bluetooth Architecture & Firmware Integration: Working at the hardware-software intersection, we developed a custom Bluetooth architecture tailored to Pneuma’s device. Our team implemented resilient, low-latency communication protocols to ensure that every puff was tracked with near-instant precision. Extensive testing and debugging across multiple device environments ensured reliability at scale.
- Behavioral UX Strategy: Smoking cessation is deeply personal, so we designed a user interface that balances motivation and empathy. Through research-informed UX patterns, we built a usage dashboard that highlights patterns without judgment—empowering users to make informed decisions about their behavior.
- AI Assistant Development: To support users during moments of vulnerability, we created a 24/7 AI-powered support system. Built using advanced NLP techniques, the assistant provides motivational messages, relapse prevention strategies, and milestone encouragement. It continuously adapts to user inputs, becoming smarter and more helpful over time.
- Goal-Based Personalization Engine: We developed a flexible backend system that adjusts based on user-defined goals, preferences, and habits. Whether users are cutting down or quitting completely, the app offers a tailored experience that evolves alongside their journey.
the results
The Pneuma mobile application represents a first-of-its-kind technology in the smoking cessation market. Through our partnership, we delivered:
The first-ever mobile application that provides real-time tracking of every puff, giving users unprecedented insight into their smoking habits- A powerful AI support system that provides personalized guidance
- A comprehensive technology asset that strengthened Pneuma's portfolio, significantly enhancing their appeal to potential partners and investors
- A fully rebranded digital presence that aligns with their innovative approach to smoking cessation
- The application has become a cornerstone of Pneuma's business strategy, differentiating them in the competitive smoking cessation market and positioning them as technology innovators in the healthcare space.
- This project exemplifies Mountain Dev's ability to tackle complex technical challenges while delivering intuitive, user-focused solutions that drive real business impact.
